One of this weekends games in the National League North will see Altrincham FC sporting a rainbow football kit for Football v Homophobia.
The non-league club released a statement at the end of the recent transfer that stated: “not all stripes are straight”. In the statement, the club spoke about how they are committed to inclusivity. They wanted to swap their current kit for a one-off rainbow shirt.
The LGBT flag-inspired kit has had an extremely good reception all around the world. The club has said they have sold kits in mainland Europe, North America, South America, Asia and Oceania. Sales of the kit have also hit three figures. Altrincham has also had letters from as far as America saying how good the idea is.
On the front of the kit will be the Football v Homophobia logo. The usual sponsors were more than happy to take a step back. Alty believes they’re creating history as they will be the first team to have a kit modelled on the LGBT flag. The kit will be worn for their home game on 16th February against Bradford Park Avenue.
Saturday’s match shirts are being auctioned, with all profits from the auction going to @TheProudTrust.
— Altrincham FC (@altrinchamfc) February 13, 2019
In attendance for the weekend’s fixture will be Baroness Williams who is the Minister for equality. Alty also has their own Diversity and Inclusion office This is very rare for that level of the football pyramid. At the other end of the football pyramid, Manchester United recently announced Rainbow Devils. The clubs own official LGBT supporter group.
This campaign links in with that of the Rainbow Laces campaign in the Premier League. Footballers all changed the laces in their boots to rainbow coloured ones to show their support for LGBT people in football.
All the shirts will go to auction after the game for sale. All the proceeds will go to the Proud Trust which helps LGBT in youth.